Today ,via I Will Teach You To Be Rich, I came across another great example of how saying "That's not what we do" is the backbone of strategy.
Jim Collins, bestselling author of Good to Great (my review) and Built to Last, says that the best New Year's resolution you can make is a "Stop Doing" list. This is a similar concept to the second section, "Elimination", of Tim Ferris's The 4-Hour Workweek.
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